“We are riders”—that fact has guided their every decision since 1974. When quality tires weren’t around, they strove to make the best. When people wanted to ride cruisers in the dirt, they made the first production mountain bike. When roadies wanted to go faster, they doubled-down on carbon and built their own wind tunnel. And when they saw kids struggling to focus in school, they started the Specialized Foundation to help them through cycling. Specialized believes that bicycles have the power to change lives.