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231 East 22nd Street, Suite 23 New York NY 10010

Fax: +88 (0) 202 0000 001

Gabe Williams


Gabe’s mission is to help brands establish a world-class retail portfolio that is consumer-right, brand-enhancing, profit-maximizing, and capital efficient.  Gabe joins RUE as a real estate consultant with a steadfast commitment to helping brands develop, execute, and operate highly strategic national real estate strategies. He brings with him a deep experience in corporate strategy and real estate.

Gabe began his real estate career working for a family office primarily focused on multi-family investing. This experience allowed Gabe to be exposed to many aspects of real estate including acquisition analysis, related due diligence, and property management. As a result of macro-market shifts in 2008, the group pivoted towards the purchase of distressed assets, including mortgage-backed securities and bank-owned real estate. Subsequently, Gabe’s role evolved into a portfolio manager where he oversaw the profitable disposition of several thousand assets.

Following a brief stint in single-tenant retail, Gabe attended Texas Christian University and received an MBA focused on Investment Management & Finance.

After graduating from TCU, Gabe joined Nike as a Sr. Real Estate Market Analyst where he focused on strategy and financials for retail investment. He helped pioneer the use of data analytics to inform Nike’s national real estate strategy. The advancement in analysis allowed Nike to refine and optimize capital investment in direct-to-consumer stores and wholesale partners. The methodology was adopted globally resulting in the formal recognition of the team by the previous CEO, Mark Parker.  Gabe eventually became Director of Nike Consumer Experience concepts where he managed a $100 million dollar budget to elevate Nike strategic account retail across North America. He led the development of the “Marketplace 2020” strategy that laid the foundation for Nike Flagship expansion.

Gabe personally worked on numerous store openings and remodels for Nike but some of his favorite projects include:

Jumpman Los Angeles | Nike Soho | Nike Lincoln Road  | Nike 5th Ave | Nike East LA Community Store | Nike Santa Monica

After Nike, Gabe pursued a career path in the tech space focused on corporate strategy. He worked with global technology leaders Samsung and Apple where he focused on key growth initiatives.

Gabe received a Master of Business Administration from Texas Christian University and a Bachelor’s in Real Estate Finance from the University of North Texas. He currently lives in Dallas with his wife and their French Bulldogs.