American Giant was founded in a moment of opportunity: where their dissatisfaction with the way clothes were made, met new technologies that enabled smaller supply chains and selling directly to people like you over the internet. They jumped, confident in their belief that, through American ingenuity and innovation, they could go against the current and do better. They started here: by making a better hoodie (and later jeans, T-shirts and more) with honest, human values built in. So when you buy from American Giant, you invest in their values.