Pura Vida Miami
Pura Vida Miami is a leading wellness and lifestyle brand with locations across Florida, New York, and California. Founded in 2012 by Omer Horev in South Florida, the brand has redefined healthy dining through a menu that blends nutritious and indulgent offerings crafted from clean, high-quality ingredients.
Led by husband-and-wife duo Omer and Jen Horev, Pura Vida operates on a simple principle: serving only the kind of food they would proudly feed their own family. Staying true to its roots, the brand continues to champion health, wellness, and sustainability—embracing eco-friendly initiatives like composting and donating soil to local farms. More than a restaurant, Pura Vida represents a lifestyle dedicated to fostering a healthier, happier community.
RUE TERRITORY:
DFW
CONTACT:
Jeremy Zidell | Katherine Carlton
WEBSITE: